3 Essential Branding Lessons From A Rare Steve Jobs Interview

3 Essential Branding Lessons From A Rare Steve Jobs Interview by Jesus Diaz @ CO.DESIGN

Famous Graphic Desingers – Paul Rand Introducing the NeXT identity

Legendary American graphic designer Paul Rand was hired by Steve Jobs to design an identity for his new company “NeXT” that would be of international standard. Read more about Paul Rand: http://houseofwook.com/famous-graphic-designers-paul-rand/

3 Essential Branding Lessons From A Rare Steve Jobs Interview

The year is 1986. Steve Jobs meets Paul Rand, the genius responsible for branding IBM, UPS, and Westinghouse. Having just been ousted from Apple, Steve asks Rand to create a logo for his new company, Next Inc. Rand accepts the job.