3 Essential Branding Lessons From A Rare Steve Jobs Interview by Jesus Diaz @ CO.DESIGN
Legendary American graphic designer Paul Rand was hired by Steve Jobs to design an identity for his new company “NeXT” that would be of international standard. Read more about Paul Rand: http://houseofwook.com/famous-graphic-designers-paul-rand/
The year is 1986. Steve Jobs meets Paul Rand, the genius responsible for branding IBM, UPS, and Westinghouse. Having just been ousted from Apple, Steve asks Rand to create a logo for his new company, Next Inc. Rand accepts the job.