Bringing viewers to your website and getting them to return is a result of the quality of your site content. It doesn’t matter if you have great products at reasonable prices if nobody knows about your site. This is why blogging on your site is a great way to help get the word out about your site and make viewers want to come back for more. However, coming up with topics to write about on a consistent basis can be a challenge.
To help you overcome this, below are 7 cures for writer’s block to help you fill your blog posts with interesting and memorable content.
Blog posts that demonstrate how your products help people get the results they are looking for are an excellent way to showcase the features and benefits of your products while adding a human touch to the presentation.
Find authority sources in your industry who are willing to talk to you and add the interviews to your blog. This is a great way to use the “halo” effect to improve your site’s credibility by piggybacking on that of your interviewees.
Top 10 lists.
Come up with lists of top-selling items or something similar to give your readers a look into what is most popular in your industry sector.
When events of note take place in your industry, add a blog post discussing the events and your take on them.
Reader participation quizzes.
Ask your readers what they would like you to cover in the blog, or what they think of trends and events relating to the industry you operate in.
A behind-the-scenes post.
Go behind the scenes to show your readers how things are done is a particular segment of your industry.
This is a powerful way to get your story out there. You can use a video post to demonstrate products, or to give your readers a look at the operations of your company, or something similar. View Citta Design’s on-site presentation as a great example of a Video Blog.