Aston Martin logo evolution

Paul Design, Identity

Founded in 1913 by Robert Bamford and Lionel Martin as ‘Bamford & Martin Ltd.’

Aston Hill Climb

1914 saw the birth of the name ‘Aston Martin’ following one of Lionel Martin’s successful runs at the Aston Hill Climb in Buckinghamshire, England.

Aston Martin logo 1921
1921-1926

Financial problems plagued the company over the next decade with the business forced to close in 1925 only to be rescued by a group of investors in 1926, forming ‘Aston Martin Motors Ltd.’

One year later, the AM monogram was replaced with the iconic Aston Martin wings.

Aston Martin logo 1927
1927

Aston Martin logo 1930
1930

Aston Martin logo 1932
1932

Aston Martin logo 1939
1939

1947 saw the dawn of the ‘David Brown era’ as the business was acquired by the English industrialist.

Aston Martin logo 1950
1950

Frequently acclaimed as the most beautiful car in the world, the Aston Martin DB5 entered production in 1963.

The following year saw the birth of a relationship that has left an indelible mark on popular culture, as the DB5 was chosen to be James Bond’s car of choice in the classic film ‘Goldfinger.’

Aston Martin DB5 in Goldfinger

Aston Martin logo 1971
1971

Despite the development of an iconic product range, the 1970s saw a change in ownership for Aston Martin as ‘Company Developments Ltd’ took over the firm in 1972.

Aston Martin logo 1972
1972

Aston Martin logo 1984
1984

After two more ownership changes, the iconic ‘DB’ moniker was resurrected in 1993 with the introduction of the DB7 at a new production facility at Wykham Mill, Bloxham. The same year saw Ford Motor Company increase their holding to take full control of the business.

Aston Martin DB7

The company was presented with the Queen’s Award for Export in 1998, recognising the contribution of the firm to the UK economy.

Aston Martin’s new global headquarters in Gaydon, Warwickshire opened in 2003 — the first purpose-built facility in the company’s history.

Aston Martin headquarters

Aston Martin logo 2003
2003-current

Aston Martin badge
Photo via Car and Driver

Source: Aston Martin.