Ex Machina – Meet AVA

Paul Film, Visually Cool

Very excited by this trailer from director Alex Garland (28 Days, Dredd, Sunshine, The Beach). Based on the comic book series created by Brian K. Vaughan and Tony Harris.

7 Tech Logos Before They Became Iconic

Paul Design

Logos are an essential part of a brand’s identity. A great logo encapsulates the personality and promise of the business behind it. Some of the world’s most ubiquitous logos had humble beginnings. In 1975, Carolyn Davidson was paid $35 to develop the Nike logo and the “Swoosh” we’ve come to recognize has remained more or less intact for nearly forty …

The Scourge of Arial

Paul Typography

Arial is everywhere. If you don’t know what it is, you don’t use a modern personal computer. Arial is a font that is familiar to anyone who uses Microsoft products, whether on a PC or a Mac. It has spread like a virus through the typographic landscape and illustrates the pervasiveness of Microsoft’s influence in the world.Arial’s ubiquity is not …

This Is a Generic Brand Video

Paul Advertisting

Yeah Advertising! You just fill me up with white fluffies (said in a rather ironic tone) This Is a Generic Brand Video is a generic brand video of “This Is a Generic Brand Video,” written by Kendra Eash for McSweeney’s Internet Tendency. No surprise, it’s made entirely with stock footage. All video clips used are from dissolve.com

Manuals 1. Design & Identity Guidelines.

Paul Design

Manuals 1. Design & Identity Guidelines.: “ This book is the first comprehensive study of corporate identity design manuals, and features 21 examples from the 1960s to early 1980s — the ‘golden era’ of identity design. The book includes manuals created for institutions and corporations such as NASA, Lufthansa and British Steel. ‘All of the manuals have been lovingly photographed, …

Logorama the movie

Paul Design, Humour, Identity, Video, Visually Cool

The Logorama movie is a short animation by H5. It has been nominated won at the 2010 Oscars in the short film category. In a world made up entirely of trademarks and brand names, Michelin Man cops pursue a criminal Ronald McDonald. All 16 minutes (taking an incredible six years to make) are shown in the embedded video below. Link …

The back is a bit sore after trying to lift a 65kg book…

Paul Art, Packaging, Photography

Kylie received her new Art Edition Annie Leibovitz book yesterday. This one in a thousand signed collection of Annie Leibovitz best photography is not only large and visually stunning…  it’s also a back breaker at 65kg. The power and the glory by Annie Leibovitz is limited to a total of 10,000 signed and numbered copies, this book is available as Collector’s Edition …

Why Apple’s New Font Won’t Work On Your Desktop

Paul Tech, Typography

Star typeface designer Tobias Frere-Jones explains the challenges of using Helvetica Neue as an operating system font. For the first time ever, Apple is ditching Lucida Grande as the OS X system font in favor of Helvetica Neue, which also happens to be the iOS system font. For an operating system that’s used by 80 million people, that’s no small …

Total Lockdown

Paul Product Design

What’s worse than a stolen bike? Finding out that you don’t have enough fare to get home! The Transit Bicycle Lock and Carrier system will ensure that no one will steal your precious cycle and get you home safe and sound. The carrier is an added bonus! Hit the jump to know how it works.  

Aston Martin logo evolution

Paul Design, Identity

Founded in 1913 by Robert Bamford and Lionel Martin as ‘Bamford & Martin Ltd.’ 1914 saw the birth of the name ‘Aston Martin’ following one of Lionel Martin’s successful runs at the Aston Hill Climb in Buckinghamshire, England. 1921-1926 Financial problems plagued the company over the next decade with the business forced to close in 1925 only to be rescued …