“I’ve died and gone to Brand Guideline Design heaven…”
Taking brand guidelines to a higher level
Uber’s animated, interactive Brand Guidelines site is a great example of how to make a standard brand guide way more fun and interesting than the norm. The guide is fairly simple, but uniquely conveys the brand’s values and attributes, along with the standard artwork. It even includes a change log so you can quickly see updates and modifications.
brand.uber.com