Your website contact page – is it making friends, or making enemies?

PaulA bit of info..., Business, Post Slider, Web Design

Your website contact page – is it making friends, or making enemies? Article written by Paul Shadbolt. When talking to clients about designing their website, I quite often get… “oh, and my site must have a contact page!”, to which I respond… “sure, what communication method do you want to use, what are the hours that it will be manned, and …

The Principle of Priority

PaulA bit of info..., Business

“The Principle of Priority states (a) you must know the difference between what is urgent and what is important, and (b) you must do what’s important first.” Steven Pressfield, The War of Art A great article and a few thoughts from Scott McDowell of about prioritising our workflow in today’s world of “present shock” where everything is happening so …

IMAP vs POP3 E-Mail

PaulA bit of info..., Business

Most users will have their email accounts set up as a POP3 E-Mail account. But with the explosive use of secondary devices like a smart phone or tablet, the benefits of an IMAP E-Mail account are worth considering. There are pros and cons to both methods, but with some careful consideration of what is most important to the users you can …

Keeping Your Customers


Ask any business what their top method of getting new customers is, and invariably most will say word of mouth and referrals. And while word of mouth is so powerful, and is the principle upon which social media is built, many companies forget to make the next logical leap. And that’s the leap to fully comprehend that word of mouth …

When Is the Best Time to Post on Facebook?

PaulA bit of info..., Business, Facebook, Social Media

How can you determine the best time for your business? Focus on understanding your audience Research shows that a Facebook post receives half of its reach within 30 minutes. Consequently, you should try to determine when your fans are on Facebook and aim to schedule your posts around that time. Step 1: Determine who your audience is Look at your Facebook demographics. …

New Citta Design website

PaulAdvertisting, Business, Web Design

Foundation Design would like to send a shout out to all who were involved in the new Citta Design website. In particular their Summer Collection Greece – Under the Sun video (which is reposted below). I love the way that this video profiles Citta Design’s new Greece inspired summer collection, and more importantly tells the story of the personalities behind Citta Design and …

Sun Tzu’s Art of War in Ten Minutes

PaulBusiness, Motion Graphics, Video Here is a short movie on the book The Art of War by Sun Tzu’s, which presents concepts and strategies wildly used in modern business. The video runs for ten minutes, all the assets were produced in illustrator and the motion graphics are quite beautiful.