4 Myths About Apple Design, From An Ex-Apple Designer.

PaulA bit of info..., Design, Product Design, Tech

WHAT’S LIFE REALLY LIKE DESIGNING FOR APPLE? AN ALUM SHARES WHAT HE LEARNED DURING HIS SEVEN YEARS IN CUPERTINO. Apple is synonymous with upper echelon design, but very little is known about the company’s design process. Most of Apple’s own employees aren’t allowed inside Apple’s fabled design studios. So we’re left piecing together interviews, or outright speculating about how Apple does it and what …

Capturing New Zealand’s Identity

PaulDesign, Illustration

Fish and chips, flitting fantails, melting Jelly Tips; these are some of our favourite things that make up a Kiwi summer. NZ illustrator Belinda Ellis captures these well-loved Kiwi symbols and more in her latest book Iconz, which takes a look at New Zealand’s popular culture and history. Ellis’ 64 illustrations pay homage to our culture, while narration by writer Richard Wolfe fleshes out the history of each …

Rebranding the YMCA


Originally posted by Rachael Steven, 17 November 2014, No longer catering exclusively to the young, male, or Christian, the YMCA unsurprisingly faced problems in communicating what it stood for.ArthurSteenHorneAdamson has developed a new brand identity which aims to better reflect the breadth of the charity’s work in England – we spoke to ASHA’s Marksteen Adamson about the project… Founded 170 years …

7 Tech Logos Before They Became Iconic


Logos are an essential part of a brand’s identity. A great logo encapsulates the personality and promise of the business behind it. Some of the world’s most ubiquitous logos had humble beginnings. In 1975, Carolyn Davidson was paid $35 to develop the Nike logo and the “Swoosh” we’ve come to recognize has remained more or less intact for nearly forty …

Manuals 1. Design & Identity Guidelines.


Manuals 1. Design & Identity Guidelines.: “ This book is the first comprehensive study of corporate identity design manuals, and features 21 examples from the 1960s to early 1980s — the ‘golden era’ of identity design. The book includes manuals created for institutions and corporations such as NASA, Lufthansa and British Steel. ‘All of the manuals have been lovingly photographed, …

Logorama the movie

PaulDesign, Humour, Identity, Video, Visually Cool

The Logorama movie is a short animation by H5. It has been nominated won at the 2010 Oscars in the short film category. In a world made up entirely of trademarks and brand names, Michelin Man cops pursue a criminal Ronald McDonald. All 16 minutes (taking an incredible six years to make) are shown in the embedded video below. Link …

Aston Martin logo evolution

PaulDesign, Identity

Founded in 1913 by Robert Bamford and Lionel Martin as ‘Bamford & Martin Ltd.’ 1914 saw the birth of the name ‘Aston Martin’ following one of Lionel Martin’s successful runs at the Aston Hill Climb in Buckinghamshire, England. 1921-1926 Financial problems plagued the company over the next decade with the business forced to close in 1925 only to be rescued …

Clever Examples of Logos with Negative Space

PaulDesign, Identity, Illustration

Negative space is the empty space between the main elements of a design. It is always inspiring to see how talented designers utilize this space to create shapes in a logo. Today we gathered some excellent examples of logos using negative space in a clever and stylish way.

Branding Inspiration: Beautiful and Elegant Examples

PaulDesign, Identity

Branding is something pretty challenging and it requires a lot of talent to create something that will represent a brand in the best possible way. This is why I think branding projects are so great. You can analyze how designers choose colors, dimensions, typography and textures, how they deliver an identity that will be the face of a company. Today …

2016 Estonian Olympic Uniform (identity concept)

PaulDesign, Identity, Typography

Very nice identity system roll out from Anton Repponen for Estonia’s Olympic team. Anton Repponen is Fi’s Global Creative Director. He was born in Russia and raised in Estonia. In his own time he loves to experiment and concept via Repponen.com. One of his latest creations is a conceptual design for Estonia’s Olympic uniforms. What was wrong with the 2012 uniforms? During …

The birth of logo design – Infographic

PaulAdvertisting, Design, Identity, Infographic

The birth of logo design goes right back in to ancient antiquity. As soon as we humans developed self awareness, we have tried to brand ourselves and our ideas for the masses. We knew early on that a picture paints a thousand words and messages could be delivered through signs and symbols.