This is Future Living

Paul Architecture, Design

The Future Living house is a testament to the will of design. It took twenty six designers (a feat in itself) to create it. Every technologic leap was analyzed to make sure anything proposed was possible by 2050. It’s a paradigm shift in home resource creation and location. Water uses gravity to generate pressure. Energy is harvested from solar and …

Logo Wars – Battle Of The Brands

Paul Advertisting, Design, Identity

We consume their wares daily. We watch their advertising budgets explode before our eyes. We hear why Brand A is better than Brand B and why this Brand makes you look better than that Brand. You would have to live in a cave to not be touched by the billions of dollars spent yearly trying to get our attention. What …

How Logos Evolve

How Logos Evolve

Paul Advertisting, Design, Identity

How Logos Evolve We often get asked for a logo design that can stand the test of time. Something that will last forever. I mean, we look at all these “Mega Corporates” and their logos never change. Do they? Well, actually and surprisingly, they do….a lot. This illustration depicts some of the biggest global brands and highlights the evolution of …