Logorama the movie

PaulDesign, Humour, Identity, Video, Visually Cool

The Logorama movie is a short animation by H5. It has been nominated won at the 2010 Oscars in the short film category. In a world made up entirely of trademarks and brand names, Michelin Man cops pursue a criminal Ronald McDonald. All 16 minutes (taking an incredible six years to make) are shown in the embedded video below. Link …

Aston Martin logo evolution

PaulDesign, Identity

Founded in 1913 by Robert Bamford and Lionel Martin as ‘Bamford & Martin Ltd.’ 1914 saw the birth of the name ‘Aston Martin’ following one of Lionel Martin’s successful runs at the Aston Hill Climb in Buckinghamshire, England. 1921-1926 Financial problems plagued the company over the next decade with the business forced to close in 1925 only to be rescued …

A Logo for London, by David Lawrence


A Logo for London by David Lawrence and published by Laurence King in October 2013 celebrates one of the most recognisable and iconic symbols in transport history. Beautifully illustrated with vintage posters, photographs, and other graphic material from the London Transport Museum archives, the book features previously unpublished inventive uses of the bar and circle. Away from transportation, the simplicity …

Clever Examples of Logos with Negative Space

PaulDesign, Identity, Illustration

Negative space is the empty space between the main elements of a design. It is always inspiring to see how talented designers utilize this space to create shapes in a logo. Today we gathered some excellent examples of logos using negative space in a clever and stylish way.

Branding Inspiration: Beautiful and Elegant Examples

PaulDesign, Identity

Branding is something pretty challenging and it requires a lot of talent to create something that will represent a brand in the best possible way. This is why I think branding projects are so great. You can analyze how designers choose colors, dimensions, typography and textures, how they deliver an identity that will be the face of a company. Today …

2016 Estonian Olympic Uniform (identity concept)

PaulDesign, Identity, Typography

Very nice identity system roll out from Anton Repponen for Estonia’s Olympic team. Anton Repponen is Fi’s Global Creative Director. He was born in Russia and raised in Estonia. In his own time he loves to experiment and concept via Repponen.com. One of his latest creations is a conceptual design for Estonia’s Olympic uniforms. What was wrong with the 2012 uniforms? During …

The birth of logo design – Infographic

PaulAdvertisting, Design, Identity, Infographic

The birth of logo design goes right back in to ancient antiquity. As soon as we humans developed self awareness, we have tried to brand ourselves and our ideas for the masses. We knew early on that a picture paints a thousand words and messages could be delivered through signs and symbols.

Logo and packaging design for Hagiwara Butcher


Logo and packaging design for Hagiwara Butcher. Nestled amongst the shopping streets of old town Kamakura, just steps from the station, is a butcher shop unlike any other. The 60-year old shop was renovated last year and, as part of the facelift, received a new logo and packaging design by creative duo SPREAD — Hirokazu Kobayashi and Haruna Yamada.

Logo Wars – Battle Of The Brands

PaulAdvertisting, Design, Identity

We consume their wares daily. We watch their advertising budgets explode before our eyes. We hear why Brand A is better than Brand B and why this Brand makes you look better than that Brand. You would have to live in a cave to not be touched by the billions of dollars spent yearly trying to get our attention. What …

How Logos Evolve

How Logos Evolve

PaulAdvertisting, Design, Identity

How Logos Evolve We often get asked for a logo design that can stand the test of time. Something that will last forever. I mean, we look at all these “Mega Corporates” and their logos never change. Do they? Well, actually and surprisingly, they do….a lot. This illustration depicts some of the biggest global brands and highlights the evolution of …