How can you determine the best time for your business? Focus on understanding your audience Research shows that a Facebook post receives half of its reach within 30 minutes. Consequently, you should try to determine when your fans are on Facebook and aim to schedule your posts around that time. Step 1: Determine who your audience is Look at your Facebook demographics. …
Social Media Fail (never cross the streams)
Here is bit of an example of what ‘not to do’ when trying to engage your audience. I recently received a personally addressed letter in the mail, so far, so good. The letter was from a supplier asking me to ‘like’ them on their new Facebook page. You can guess what happened next, that letter went straight into the bin …