How Shake Shack Made a 70-Year-Old Font Hot Again


Washington DC has its first official font. All of the city’s communications will be set into Neutra, the same typeface used by the beloved hamburger chain Shake Shack. Lots of cities have adopted official typefaces for their districts or transportation systems. Some, like Eindhoven in the Netherlands and Chattanooga, Tennessee, use custom fonts. New York City’s subway system is awash in Helvetica, and London …

6 Great Contemporary Alternatives to Helvetica

PaulPost Slider, Typography

6 Great Contemporary Alternatives to Helvetica I have gathered a collection of 6 grotesque fonts that are widely used on minimal designed websites lately. Also, they are a perfect choice if you want something else than Helvetica. All of them are very contemporary, and can be applied in a broad range of contexts and media. So here is the list: …

The Typeface That Sparked a 100-Year Mystery


Originally posted Kelsey Campbell-Dollaghan on No one seemed to notice him: A dark figure who often came to stand at the edge of London’s Hammersmith Bridge on nights in 1916. No one seemed to notice, either, that during his visits he was dropping something into the River Thames. Something heavy. Over the course of more than a hundred illicit …

The Typographical Art of Profanity


Expletives and Art seem to make the perfect pair. A simple word can invoke an emotional response or set a specific tone, which makes it a powerful tool for designers and artists to convey their message. In this post I feature  thirty examples of profanity filled typography designs which will either entertain or offend. Either way, they’re probably not safe for work …

The Scourge of Arial


Arial is everywhere. If you don’t know what it is, you don’t use a modern personal computer. Arial is a font that is familiar to anyone who uses Microsoft products, whether on a PC or a Mac. It has spread like a virus through the typographic landscape and illustrates the pervasiveness of Microsoft’s influence in the world.Arial’s ubiquity is not …

Why Apple’s New Font Won’t Work On Your Desktop

PaulTech, Typography

Star typeface designer Tobias Frere-Jones explains the challenges of using Helvetica Neue as an operating system font. For the first time ever, Apple is ditching Lucida Grande as the OS X system font in favor of Helvetica Neue, which also happens to be the iOS system font. For an operating system that’s used by 80 million people, that’s no small …

2016 Estonian Olympic Uniform (identity concept)

PaulDesign, Identity, Typography

Very nice identity system roll out from Anton Repponen for Estonia’s Olympic team. Anton Repponen is Fi’s Global Creative Director. He was born in Russia and raised in Estonia. In his own time he loves to experiment and concept via One of his latest creations is a conceptual design for Estonia’s Olympic uniforms. What was wrong with the 2012 uniforms? During …

Typographic inspiration


  Animography Animography is a great collection of animated typefaces.    The Big Zoo A nice poster found on Typostrate.   Void Some cool type experiments by Nora Demeczky.   Target Practice numerals Taking aim, experimental numerical style.   Ampersand A nice screen print by Darren Booth.

Conic hiragana series made from paper by Makoto Sasao


Each year since 1990 Takeo Paper, a major Japanese paper manufacturer, has hosted a paper art exhibition to select awesomeness in paper. The most recent winner was paper craft artist Makoto Sasao, who wowed the judges with his prize winning entry titled ‘Togari Hiragana.’ Meaning pointed hiragana, Sasao used a single piece of paper to create a 3D representation of …