We’re loving this delicious, simple packaging from Ben Johnston of London Studio for Family Jam Kitchen.
The client’s brief was to create a product with a point of difference, that could also be achieved cheaply with “off the shelf” jars.
London Studio crafted a minimalist piece of typography, which was then printed on a transparent label, letting the jam sell itself (with the help of a few serving suggestions on the label).
These oh-so-grabbable jars will be the last thing you see before passing out in a pile of buttery, toasty, jammy crumbs.
Thought of the day:
Toast – food, or just a condiment delivery device?