This book is the first comprehensive study of corporate identity design manuals, and features 21 examples from the 1960s to early 1980s — the ‘golden era’ of identity design. The book includes manuals created for institutions and corporations such as NASA, Lufthansa and British Steel.
‘All of the manuals have been lovingly photographed, and presented in a spacious and functional layout, allowing the observer to fully appreciate these wonderful examples of information design at its best. Manuals 1 is printed in Italy, conforming to the highest production standards.’
Foreword by Massimo Vignelli and texts from Adrian Shaughnessy, NASA designer Richard Danne, Greg D’Onofrio and Patricia Belen (Display), Armin Vit (UnderConsideration), Sean Perkins (North) and John Lloyd.
Sarah Schrauwen, one of the book’s editors, talked to designboom.
‘We all thought that identity manuals from the 1960s to early 1980s would be a niche subject for a book, desired only by a certain kind of graphic design studio involved in identity design, and hardcore identity enthusiasts. Instead, Manuals 1 has turned out to be Unit Editions’ best selling publication so far!’