Michael Bierut on why logos endure.

Michael Bierut on why logos endure.

Skip to 4 minutes 16 seconds for the chat about logos. All interesting, though.

Michael Bierut Graphic Designer – The Creative Influence Ep.13

Michael Bierut talks about his mentor Massimo Vignelli, how the internet has changed the way we do design work in the 20th century and what make a logo endure.

Link here for viewers having problems with Vimeo and Firefox.