Evian is back with a new video that, unsurprisingly, features dancing babies, or to be more precise, dancing baby-me.
After the teaser video that was launched almost a month ago, Evian presents the full video that is part of a new campaign.
Babies are not new in Evian’s advertising communication, they have been the cornerstone of Evian creative since 1998. The year when ‘Waterbabies’ were introduced. Later, in 2009, Evian came up with Roller Babies which is the third most-watched campaign of all time with 206 million views, according to Visible Measures.
And now, almost four years later, the babies are back.
Baby & Me / The New Evian Film
The question might be, if the new Baby&Me video will be as successful as Evian’s ‘Roller Babies’, but we will see. In my opinion the video has a potential to score even more views, already got more than 2,7 million in 3 days. What do you think, which one is better? To make the comparison easier for you, below is also the Roller Babies video, which is currently on 64 million views. A long way to go for Baby & Me, but only time will tell.
Evian Roller Babies international version
Evian is starting this global campaign, which is going to include also outdoor elements featuring portraits of adults and their baby versions and also an app. The name, unsurprisingly named ‘Baby & Me’ ( available starting mid-May) will transform uploaded pictures of adults into their ‘baby versions.’ Might be interesting to compare with your real baby photos? I’d give it a try.
What about you?
How do you like the new video of Evian? Using the same theme, however successful in the past, does not mean it will be a blast again…or does it?
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