Any thoughts on this people?
Originally posted by Graphic Mania Editorial
Creative and Unusual Business Cards
A unique business identity can help you attract more clients and make you stand out from the crowd. Unusual business cards can attract your clients not only to your business, but also to your talent as a creative designer.
Unlike ordinary business cards that are commonly used by everyone, unusual business cards use different materials and concepts that may be inspired by the person’s own career or the client’s business.
Although unusual business cards and creative ideas can come in different shapes, every business card should conform to some basic rules like readability and usability, such as the following:
Shape of the business card
While unusual business cards can use different shapes and layouts, they should also be easy to hold. For example, large and unusual shaped business cards cannot be put into a wallet and are thus limited to office use.
The purpose of a business card’s design is to provide your client with contact information. Therefore, the contents of a business card should be clear and readable for most people. Many unusual business cards use different shapes and designs to display the contact information in a clear way.
All business card design ideas should include the following information:
- Company name and logo should be clear and large enough to attract the viewer’s eye.
- The person’s name should be in a larger font than the contact details.
- The person’s title should be placed under the person’s name.
- Contact information, such as email, website, telephone, mobile, and address.
When you choose the font for the design of a business card, it should be readable and match the style of the business card’s design theme. For example, a vintage design requires classic style fonts. There is a large variety of fonts out there to choose from for your business card design ideas. You can also check Tips to Create Business Cards Attractive Design for more tips to create creative business cards.
In the following showcase, I would like to present some creative and unusual business card examples that you can learn from and use to inspire your creative mind with new business card ideas.
Startup Vitamins: Motivating posters for your startup
Startup Vitamins is a cool little site where, for a small price, you can get your dose of motivation – inspirational quotes on posters – to motivate your startup and stay focused on what’s important.[slideshow_deploy id=’1731′]
A typeface is one of the most significant elements of the overall design process. With over 20,000 typefaces available more being created every day, where does one begin?
It is for the designer to bear the responsibility of two things. Firstly to not prevent the reader their reading pleasure, but to aid and support it. Secondly, is a responsibility to the typeface itself. Good typefaces are designed for a purpose, but not even the very best typefaces are suited to every situation and often differ from signage to business cards.
Deciding on which typeface to use is like searching for new music to listen to. The personality of each font must be judged and looked at for something unique that conveys a particular preference and personality. For better or for worse, picking a typeface is more like getting dressed in the morning. Just as with clothing, there’s a distinction between typefaces that are expressive and stylish versus those that are useful and appropriate to a situation, the job of a designer is to try to find the right balance for the occasion.
To choose: Sans or Serif?
Too much time is spent on the attempt to prove that one is visually better than the other for readability in design and print. Save yourself the trouble and ignore the attempts and inconclusive findings of such long-winded talk and decide for yourself. We all read most easily that which we are most familiar with. Good typography is an exception to the ‘rule’ where rules are made to be broken. Some of the best typographers are those that create their own set of rules within the boundary lines.
Honour the content:
Good typographers don’t consciously think about this, it is instinctive by nature. It is absolutely critical to take time and think about what a typeface is being used for.
Know the content:
When setting text, whether it be for a novel on World War 1 or for a single-word headline, the content needs to be read. The content will lend a hand and be a guide to giving vital clues to the choosing of the right typeface or typefaces. A designer needs to understand the full theme of the text, it is vital for the overall design and final choice of typeface.
Who is the audience?
Who will read this skillfully set text? Doctors, lawyers, designers, children? If it’s not obvious from the text, then it is important to find out who the target audience is.
What does it look like?
If the final design destination is paper, then it needs to be printed and proofed on paper to see what it will look like before it goes to print. What is seen on screen can vary greatly to what is seen on paper.
Remember that typography is an art and that many of the decisions that are made, including type choice, are subjective yet will effect everyone who reads the type. When unsure of a typefaces readability and its success in in a design, ask others (designers and non-designers) to read the work. And always seek out examples of inspiring typography.
Credit due to Mr Julian Hansen for his great ‘So You Need A Typeface’ info-graphic (poster can be purchased here).
Here is bit of an example of what ‘not to do’ when trying to engage your audience.
I recently received a personally addressed letter in the mail, so far, so good. The letter was from a supplier asking me to ‘like’ them on their new Facebook page. You can guess what happened next, that letter went straight into the bin without even coming close to achieving it’s goal. The reason was it was just too hard. Really, I’m being asked to go to a computer, turn it on, log on to Facebook and then type in a 30 character plus URL address just so I could like someone on Facebook”. There’s not not a lot of WIIFM (what’s in it for me) in their request.
The first mistake was to cross communication streams. Never, ever, ever cross streams…
Dr. Egon Spengler said it could end the known universe and I tend to agree with him. (watch quote below)
If the call to action is based on a certain type of communication format, stay within that format. For a similar expense that the company had spent on stationary, preparing the letters and envelopes and finally postage, they could have hired a student to ring all their customers and create a database of updated contact details. At the click of a mouse they then could of sent out their ‘like me on Facebook’ email to every customer which would of course been received while in front of a computer.
And what would of been the chances of someone clicking on a single link and confirming that Facebook ‘like’? I would say very good, because it was so easy to do. The outcome of the first communication option was a waste of time and money. Yet the outcome of the latter communication option would of been an up-to-date database, a list of customers who are now linked to the companies Facebook page, and another list of customers who may need a bit of extra ‘loving and attention’. All of this for pretty much the same cost as the first option.
This is the sort of thinking that FoundationDesign is committed to.
Don’t cross the streams
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