Art House Trading Co

A well-considered and appropriate identity was needed to give Art House Trading Co the prestige and cache that was required for their market and customer base.

Skyebird Foods

The design direction for the Skyebird Foods brand identity was clean, simple and rustic. Keywords were soaring, effortless, natural, crafted (as in ‘artisan’), living well, real (as in ‘ethical’), high standards, and knowledgeable. The soaring bird is the main symbol in the logo lockup and represents the values of those keywords.

Applied Molecular Solutions

Applied Molecular Solutions (AMS) is a research group of lecturers working out of Unitec’s Institute of Technology. Dr Dan Blanchon wanted a website that would profile new projects and technologies that AMS are involved with, as well as showing published papers and articles, collaborations with various other researchers in the field.

Textile Republic

Michael Brown has been a leading figure in the New Zealand textile industry for many years. In creating a logo for his new business Textile Republic, Michael had very specific ideas on how he wanted to represent his business. He wanted a strong and contemporary, stylish and elegant logo that would reflect the gravitas of his professional reputation.


Loaded promotes itself as New Zealand’s premier street fashion and sneaker store and has two stores in Auckland, High Street Central City and their Newmarket branch on Broadway. I was working at Switch Design when Loaded opened their first High Street store and was given the opportunity to redesign their logo. Their existing logo was a stylised view of the …


Centeros is a data centre infrastructure management (DCIM) system that provides a host of features that allows for the successful management of a data centre from any location. The brief was for the design of an identity that was both applicable to the hi-tech nature of the industry and also conveyed a sense of security and reliability.