Initially Ben approached Foundation Design to help him design a website for Art House Trading Co. which was created to provide a service of design and art layout for people’s existing furnishings and collections. Arthouse Trading Co. was set up to offer a range of high-quality professional services that includes picture hanging; restoration; procurement and horsehair fabric.
As the project went ahead it became clear to Ben and Alex that a well-considered and appropriate identity was needed to give Art House Trading Co the required prestige and cache for their market and customer base.
As well as typefaces and a colour palette, image selection and usage were also recommended. Art House Trading Co customer usability and experience was also considered with particular thought given to the online store and e-commerce purchase process.