Konstruct director Phil Chitty has been a part of the New Zealand film scene since the early days. When he’s not working on a feature film, he can usually be found doing a shop fit-out or a set for a commercial. Phil approached me when he was in the process of consolidating his vast collection of men, machines and materials into a more manageable business. Using the name Konstruct (a ‘K’ was used in place of a ‘C’ as the traditional spelling of construct was all ready in use as a web address), we decided on a ‘punched steel’ utilitarian look for the logo and housed each character in its own frame to represent the modular nature of set construction. A small five-page website was created to allow Phil to keep an updated online resume of his work.