Michael Brown has been a leading figure in the New Zealand textile industry for many years. In creating a logo for his new business Textile Republic, Michael had very specific ideas on how he wanted to represent his business. He wanted a strong and contemporary, stylish and elegant logo that would reflect the gravitas of his professional reputation.
A highly stylised capital ‘T’ and ‘R’ were merged together and then housed in a circle to form the graphic component of the logo. Lowercase Helvetica Neue is used to represent Textile Republic as a wordmark and is then locked into the final logo with the TR circle to the left. A background texture of overlapping circles representing bolts of fabric was added to the business card. All these design elements were then beautifully rendered onto heavy card stock via a letterpress process applied by Shona Gow of Magpie Press.