Salon owners Paul Baker and Natalie Stone approached Foundation Design wanting to increase both traffic and vistors to their salon website. Foundation Design integrated social media within the salon site to create a synchronised online web presence and renamed the homepage URL to improve results in a Google search
The look and feel of the site was updated to a Responsive web design so that the site will automatically resize itself into the best-optimised version for whatever device is viewing the site
A scrolling social media feed automatically adds latest social media postings and gives a fresh and dynamic content to the home page. A link to a full page social media wall shows all of the salon’s social media and allows a viewer to ‘cherry pick’ postings of interest.
A blog rich with salon related content is present on the home page and can simultaneously auto post to Facebook and Twitter. Social media share buttons allow viewers to re-post on their own social media sites or to their friends.
The ability for clients to both read and post testimonials was a very important feature for the site and a scrolling feed of client testimonials complete with the option of uploading a photo was added
The finished result is an SEO optimised website fully integrated with social media that is user-friendly for both staff and clients to upload and engage content.