For the last year we’ve written about 2 blog posts each week on our blog LogMyCalls. We said we had a content strategy, but we really didn’t.
Our blogs were read, but not all that much. It sort of felt like we were writing into an empty box.
Then I came across a blog post by a guy who had written 50 blog posts in 25 days. His traffic went up, his organic traffic went up, his referral traffic went up.
Everything went up.
So, we decided to do something similar at LogMyCalls. We decided to write 150 blog posts in 50 days.
We did this from Feb 3 until April 13. We only published blogs on weekdays, so the experiment lasted 10 weeks. Three blogs a day, 5 days a week. We wrote on marketing and call tracking related topics.
Blog Posts: Weekly Results From Day 1 to Day 50
Blog Traffic Increase: 210%.
Blog Organic Traffic Increase: 514%.
Blog Referral Traffic Increase: 901%.
Blog Direct Traffic Increase: 201%.
Entire Site Organic Traffic Increase: 69%.
Also…We Fired our SEO Firm
We were already leaning toward firing our SEO firm because we had been working with them for about 9 months and just hadn’t seen measurable results. The success from our blogging efforts really just pushed us over the edge.
About halfway through the process-as traffic was increasing-we realized that the vast majority of the traffic was not due to the efforts of the highly paid SEO company we had retained. Rather, it was due to our internal content efforts…150 blogs in 50 days.
Thus, we fired our SEO firm.
We simply couldn’t justify paying them a large sum of money every month when it was very clear that their efforts didn’t generate the traffic our efforts were generating.
Note: We are not advocating that every company fire their SEO firm, or that SEO firms are bad, or that our SEO firm was bad. We’re simply stating the fact that we didn’t see much impact in 9 months and our efforts were working, so we fired them.
Content is King
The bottom line here is simple: content seems to be the new SEO. Obviously there are other significant SEO factors, but nothing replaces really good content.
To learn more about this case study read LogMyCalls. We routinely post Questions and Answers about our marketing case studies.
What About You?
What are you experiencing with your blog? Do you believe in easy content marketing? I would love to read your opinion.
About the author
McKay Allen is the Content Manager at LogMyCalls. He is a sought after presenter and writer, appearing at events like the Social Media Strategies Summit and SMX. His expertise is routinely featured on Blog.LogMyCalls.com and on marketing sites across the web.